Digital Marketing & Performance Growth
Learn to build targeted digital campaigns, master SEO, manage social media channels, and interpret marketing analytics.
Course Overview
Develop the strategic and analytical toolkit needed to promote businesses online. This course covers the complete customer journey, from organic search visibility (SEO) and content marketing to paid social advertising (Meta Ads, TikTok Ads) and Google Ads, accompanied by Google Analytics 4 performance tracking.
What You Will Learn
Curriculum & Modules
Structured syllabus broken down into step-by-step practical units.
Module 1: Foundations of Digital Marketing & Audience Persona Mapping
Module 2: Search Engine Optimization (SEO): Keyword Research & On-Page SEO
Module 3: Technical SEO, Link Building & Local Search Optimization
Module 4: Content Strategy, Copywriting & Brand Storytelling
Module 5: Social Media Marketing: Meta (Facebook/Instagram) & LinkedIn
Module 6: Paid Advertising Campaigns & Conversion Rate Optimization
Module 7: Email Marketing Automation & Lead Nurturing
Module 8: Google Analytics 4, Tag Manager & ROI Reporting
Requirements & Prerequisites
- Familiarity with web browsing and major social media platforms
- Personal computer with internet connection
Course Summary
Digital Marketing
All Level
8 Weeks
In Person, Online, Hybrid
Monday & Wednesday Evenings
Open for Registration
Related Training Programs
AutoCAD & Revit for Engineering & Architectural Design
Draft precise 2D technical drawings and construct parametric 3D Building Information Models (BIM) using AutoCAD and Revit.
Computerized Accounting with QuickBooks & Advanced Excel
Master computerized financial accounting, invoicing, bank reconciliations, inventory, and payroll using QuickBooks and Excel.
Essential Computer Literacy & Microsoft Office Suite
Gain confident mastery over Windows, file systems, internet productivity, and Microsoft Word, Excel, and PowerPoint.